
Alinea Secures $22.5 Million in User Acquisition Financing From PvX Partners
NEW YORK (February 4, 2026) – Alinea, a mobile investing app for first-time investors, announced today that it secured $22.5 million in user acquisition financing (UA) from financial services firm PvX Partners.
The company will use the credit facility to scale its marketing spend and reach more investors. The financing is a credit facility for user acquisition and does not relate to the performance of any Alinea service or investment. Alinea offers model portfolios of ETFs assigned by algorithm from users’ risk tolerance answers, Investing Playlists of stocks and ETFs, and Allie, an AI assistant that provides educational information.
Alinea’s app has been downloaded more than 2 million times as of [date], primarily by Gen Z users. Downloads are not the same as funded accounts.
"Securing this line of credit will allow us to amplify our marketing spend and serve our mission of helping first-time investors get started as quickly as possible," Alinea Cofounder and Co-CEO Anam Lakhani said. "Having a partner in PvX that provides us access to strategic capital and shares in our vision will fuel the next phase of growth for our company."
Said Cofounder and Co-CEO Eve Halimi: "After nearly five years in business, we’ve seen that Gen Z has an appetite to invest and an interest in values-driven investing. We now have the capital to scale that vision even further."
Alinea is a graduate of the Y Combinator accelerator program.
About Alinea
Alinea is a Y Combinator fintech company that helps the next generation of investors get started. Founders Anam Lakhani and Eve Halimi created Alinea to support Gen Z in investing in line with their values. Alinea’s investors include Goodwater, Harvard, and Play Ventures. For more information, please visit www.alinea-invest.com.
Alinea Invest, Inc. offers a mobile investing app. Investment advisory services are provided by Alinea Advisory Services LLC, an SEC-registered investment adviser and a wholly owned subsidiary of Alinea Invest, Inc. SEC registration does not imply a certain level of skill or training.
Disclosure
Advisory services are provided by Alinea Advisory Services LLC, an SEC-registered investment adviser and a wholly owned subsidiary of Alinea Invest, Inc. SEC registration does not imply a certain level of skill or training. Brokerage and custody services are provided by DriveWealth LLC, an unaffiliated registered broker-dealer and member of FINRA/SIPC.
This content is for informational purposes only and is not an offer, solicitation, or recommendation to buy or sell any security. All investing involves risk, including loss of principal. Past performance does not guarantee future results. Allie is educational only, does not provide investment advice, and can make mistakes. Vibe Investing and researcher Playlists have their weights set by AI on a schedule, with no human review of the changes, and can be wrong. Alinea oversees the algorithm and monitors it for anomalies. Themed portfolios may be less diversified and more volatile. Alinea charges a subscription fee for its advisory services; see Item 5 of Form ADV Part 2A. Alinea’s support team handles questions about using the service only and does not provide investment advice.
See our Form ADV Part 2A, Wrap Program Brochure, and Form CRS at www.alinea-invest.com/legal/home. For more on Allie, see AI Allie – Disclosures & Terms of Use at www.alinea-invest.com/legal/ai-allie-disclosures-terms-of-use.
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